Sr Mgr, Brand and Creative, AHS Marketing
- Req Number: 2967310
- City, State: Seattle, WA
The Marketing team that supports all of Amazon Health Services (Amazon Pharmacy, Amazon One Medical Primary Care and Pay-per-Visit, and Health Benefits Connector) is seeking an innovative and experienced Senior Manager of Brand and Creative. This individual will lead a team of Creative Designers to support all of the marketing functions. In this role, you will leverage your strategic, creative, UX design, and production background to develop and implement creative solutions that enable our teams to get closer to realizing our vision - which is to have 1:1 conversations with customers. To get there, we will need to be strategic, develop new innovation creative mechanisms and elevate our content production capabilities. We will need to think through and integrate new technologies to accelerate our experimentation efforts and output across all design formats. You will be responsible for building, guiding, and managing a team of experts to realize our vision. You have a seat at the table to make strategic investments, hire leaders, partner with teams - all in service to ultimately engage customers with Amazon Health Services. This role is ideal for a big thinker that can build and motivation a team, someone who is passionate about using new technologies, such as generative AI, to bring creative ideas to life.
You'll be part of a critical organization at Health Services (AHS) which includes Amazon One Medical and Amazon Pharmacy. We are on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy.
#everydaybetter
Key job responsibilities
• Develop the creative marketing and brand UX long-term strategy, create customer facing milestones, build the team, mechanisms, and metrics to achieve those milestones.
• Build a world-class team of creative designers and Design Technologists to implement your strategy.
• Work with technical and marketing product teams to implement automation in design processes, and apply toward template/design approach for maximum scalability and partner self-serve design.
• Develop versatile, easy-to-use templates that partners can customize for their specific content needs across various marketing channels.
• Adapt Amazon assets for different partner channels, including Amazon's biggest marketing priorities globally and regionally, to reflect unique customer journey stages and levels of awareness to drive intended action.
• Monitor, analyze and optimize designs and recommend/manage creative and a/b testing opportunities routinely
• Liaise with Amazon brand teams and manage 3P brand guidelines and extension of logos, fonts, icons and assets. Ensure 3P use cases and partner/regional needs are accounted for and that we are compliant with Amazon brands at all times.
A day in the life
This role will work across all four Health businesses and work closely with our channel marketing teams. We will also likely partner closely with other Amazon creative teams to learn and/or utilize creative services that they have built. You are the single threaded leader of the team, owning strategy, team building and team development, implementation of initiatives and the overall creative goals. You will be a close collaborator partner with both our marketing teams but also our partner business teams and UX Design teams.
About the team
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. The Amazon Health Services Marketing team supports all AHS businesses and partners closely with its leaders to achieve its marketing objectives. We own the marketing strategy, valuation, implementation of the strategy including media spend, development of all marketing assets, and ultimately the engagement with customers to grow each AHS business.
BASIC QUALIFICATIONS
- 6+ years of design experience
- 3+ years of leading design teams experience
- Experience managing teams
- Experience leading design teams in problem definition, artifact rendering, cross-functional collaboration and delivery, and user validation and measurement
PREFERRED QUALIFICATIONS
- Master's degree in Design, HCI, or related field
- Experience working cross-team and synthesize feedback and input from product management, engineering, testing, and marketing
- Strong background in data-driven design and performance optimization
- Advanced knowledge of AI, machine learning, and natural language processing, with the ability to leverage these technologies in user-centric design solutions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
You'll be part of a critical organization at Health Services (AHS) which includes Amazon One Medical and Amazon Pharmacy. We are on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy.
#everydaybetter
Key job responsibilities
• Develop the creative marketing and brand UX long-term strategy, create customer facing milestones, build the team, mechanisms, and metrics to achieve those milestones.
• Build a world-class team of creative designers and Design Technologists to implement your strategy.
• Work with technical and marketing product teams to implement automation in design processes, and apply toward template/design approach for maximum scalability and partner self-serve design.
• Develop versatile, easy-to-use templates that partners can customize for their specific content needs across various marketing channels.
• Adapt Amazon assets for different partner channels, including Amazon's biggest marketing priorities globally and regionally, to reflect unique customer journey stages and levels of awareness to drive intended action.
• Monitor, analyze and optimize designs and recommend/manage creative and a/b testing opportunities routinely
• Liaise with Amazon brand teams and manage 3P brand guidelines and extension of logos, fonts, icons and assets. Ensure 3P use cases and partner/regional needs are accounted for and that we are compliant with Amazon brands at all times.
A day in the life
This role will work across all four Health businesses and work closely with our channel marketing teams. We will also likely partner closely with other Amazon creative teams to learn and/or utilize creative services that they have built. You are the single threaded leader of the team, owning strategy, team building and team development, implementation of initiatives and the overall creative goals. You will be a close collaborator partner with both our marketing teams but also our partner business teams and UX Design teams.
About the team
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. The Amazon Health Services Marketing team supports all AHS businesses and partners closely with its leaders to achieve its marketing objectives. We own the marketing strategy, valuation, implementation of the strategy including media spend, development of all marketing assets, and ultimately the engagement with customers to grow each AHS business.
BASIC QUALIFICATIONS
- 6+ years of design experience
- 3+ years of leading design teams experience
- Experience managing teams
- Experience leading design teams in problem definition, artifact rendering, cross-functional collaboration and delivery, and user validation and measurement
PREFERRED QUALIFICATIONS
- Master's degree in Design, HCI, or related field
- Experience working cross-team and synthesize feedback and input from product management, engineering, testing, and marketing
- Strong background in data-driven design and performance optimization
- Advanced knowledge of AI, machine learning, and natural language processing, with the ability to leverage these technologies in user-centric design solutions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
